A guest post is a blog post that you write for someone else’s blog. It’s an opportunity for you to share your knowledge or experience with the audience of someone else’s website, and it’s becoming more and more popular. Guest blogging is a great way for new brands or blogs to gain exposure for their business or website.
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#1 What is Guest Post?
A guest post can be written in any style, length, topic, or tone the host site prefers (just make sure it fulfills the guidelines). You might also submit different topics that you would like to cover on their site; this way they get to choose which article they’d like to publish. When writing a guest blog for another website, be sure to include links back to your content at various points throughout your article. This will help increase your search rankings, and it’s a good way to build backlinks.
Guest posting can be a good way for new bloggers and brands with limited resources to get their names out there while they establish themselves within the industry. The hosting fee and time it takes to come up with an idea, research it and write the article can add up quickly. However, there is no rule stating you must only conduct guest posts when you have free time; as long as you make sure that your content is excellent and your article meets the host site’s guidelines, then you should consider guest posting.
#2 How Guest Posting Works?
Guest post is a marketing technique used by bloggers to acquire content from other sources. The author of the article will provide little to no content, and just publish their article on a blog. This can provide traffic, ideas, new perspective, or be an easy way for a blogger to showcase their work.
There are two types of guest posts:-
-Regularly publishing or purchasing articles that are pre-written and available in bulk (generally found on blogging platforms). These articles could be written by employees of the website and not necessarily submitted by external writers. Some websites with these types have syndication agreements that allow their authors to submit more than once per week with no extra charge as long as they meet certain guidelines like a length.
-Articles are written by external writers, who might be bloggers themselves or freelance writer, that are posted on blogs on a one-off basis and apart from being hosted on another blog, has no relationship with the author. A guest post differs from a contributed article in that it is written solely for a specific blog’s audience and is not intended to be syndicated.
The main aim of this technique is to increase website traffic. Bloggers posting frequently use this method because they get more views and visitors to their blogs by allowing other bloggers to publish articles on their websites. Also, readers can get more information about subjects that interest them because guest authors research the subjects and write content about them.
#3 Pros of Guest Posting
- Some bloggers even suggest that guest posting is one of the best ways to attract new readers. If you have a popular website or blog, then writing a guest post for another site can increase your traffic as well. These benefits depend greatly on the size of the site publishing your article, though; guest posts published on big sites often get more exposure and drive more traffic than those featured on smaller blogs.
- Guest posting can also help you make lasting connections with other bloggers in your niche. You might meet some new friends who share similar passions and interests. You could even score a new business partner or client down the road if you do everything correctly.
- If you’re willing to contribute to someone else’s blog, then you should be willing to accept guest posts on your website too. You should find ways to include guest contributions on your site as well; it’s just good business sense. If one of your readers posts an excellent article on your website, then they’ll be more likely to come back and contribute again in the future.
- Some bloggers worry that giving away their content for free will devalue them and their work. This sort of paranoia is not at all necessary. If you provide high-quality, informative content, then your reputation will naturally grow and your audience will become more loyal.
There are many advantages to guest blogging, but here are the most important:
- Guest posts can also be a good way for brands to connect with other bloggers in their industry, even if the post doesn’t directly tie back to their business or blog. You can use backlinks from the blog publishing your written content to help solidify yours.
- Guest posts are also a great way for bloggers and brands to increase keyword density and visibility on search engines such as Google. A major perk of guest blogging is that it is much easier to rank in search engines with these articles versus regular blogs.
- Writing a guest post on another blog can be a good way to promote your brand and build a reputation as an industry expert in that niche. Guest blogging can also be a good way to build relationships with other bloggers in your industry. You can use backlinks from the blog publishing your written content to help solidify yours.
Cons of Guest Posting:
- There are a lot of cons to guest posting. The biggest one is that you have to be willing to give away your content for free, whether it’s in the form of an article or a PDF or other file. Some bloggers prefer getting their guest posts published on their site, but this isn’t always an option.
- If you have limited resources, then there are some additional factors that you should consider before you choose to write a guest post on someone else’s website.
- Don’t consider promotional value from the host site when choosing whether or not to write a guest post for them; just make sure that your article fulfils their guidelines and is free of errors.
- The time you spend on research and writing your article is another factor to consider; this should be taken into account when advertising yourself as a guest blogger. If you have limited time, then you should consider marketing and promotion other services, such as consulting or coaching, that you can offer that might bring in more money than guest posting.
- Guest posting will help build your reputation as an expert in your niche. However, a lot of categories won’t allow for guest posts, so it’s important to check first before submitting a post of your own in this role.
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